Fractional CMO · B2B · Financial Services

The senior marketing leader your business has been missing.

Studio Ludo is a fractional CMO practice for B2B technology and financial services businesses. We bring senior marketing leadership to founders and teams who need direction, structure, and pace, without the cost or commitment of a full-time hire.

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The problem we solve

Your business is growing faster than your marketing can keep up with.

You're spending on marketing but can't always tell what's working. Or you don't yet have senior marketing experience in-house, and you're making decisions without the right perspective to back them.

Hiring a full-time CMO takes months and costs more than most growing businesses are ready for. Agencies are expensive, slow to move, and they deliver execution, not leadership.

That's where a fractional CMO fits.

How we think about marketing

Smart strategy

Clear positioning, defined priorities, and a commercial plan built around how your buyers actually make decisions.

Engaged audiences

Consistent, credible presence across the channels that reach your market, whether that's institutional buyers, advisor networks, or B2B decision-makers.

Better systems

Marketing that runs well without you in the room, with the right tools, clear processes, and AI applied where it genuinely reduces effort.

Who we work with

Studio Ludo works with B2B technology and financial services businesses, including fintech, wealthtech, investment platforms, boutique investment firms, and the SaaS companies serving them.

With more than 20 years in global financial services, we understand the industry, the people in it, and how they think about trust, risk, and relationships.

Two ways to work together

Ongoing engagement

Fractional CMO

Ongoing senior marketing leadership, embedded in your business. We lead the marketing function the way a full-time CMO would: setting strategy, directing the team, managing external partners, and ensuring the work connects to commercial results.

CommitmentTypically two days per week

ShapeOngoing, reviewed regularly

Scoped engagement

Marketing Refresh

For businesses that know something needs to change but aren't sure where to start. Over two to three months, we work through positioning and messaging, build a practical go-to-market plan, and put the right systems in place. Everything is documented for your team to carry forward.

DurationTwo to three months

ShapeDefined scope, clear endpoint

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About Studio Ludo

Studio Ludo is led by Louise Douglas, with over 20 years' experience across global financial services, B2B tech, and start-ups in Australia, Asia, and Europe.

A practice built for founders and leadership teams who need marketing to work as hard as the rest of the business.

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On AI

AI doesn't need to be complex. Applied thoughtfully, and with a clear view of where it adds value versus where it adds risk, it makes marketing more efficient, more consistent, and easier to run. We help businesses work out the difference.

Ready to talk?

If you're looking to bring more clarity, structure, and momentum to your marketing, we'd be glad to hear from you.

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