Most of the businesses we work with have the same problem. Their marketing isn't keeping pace with the business. Not because the team isn't capable, but because there's no senior marketing mind in the room shaping the decisions.
That's what we do.
We partner with founders and leadership teams as a fractional CMO, bringing structure, direction, and momentum to their marketing.
Our role is to step back, understand the full picture, and help you make better decisions about where to focus: from strategy and positioning through to channels, investment, and performance.
Louise Douglas's career spans more than 20 years in senior marketing and communications, including a long chapter in Hong Kong leading financial services and asset management marketing across Asia-Pacific, and senior roles across start-ups, tech firms, and global banks in Australia and Europe.
That breadth shapes how we work today: structured, commercially grounded, and focused on outcomes that matter to the business, not just the marketing function.
Small enough to be genuinely involved. Experienced enough to know what works.
Clients and employers spanning start-ups and growth-stage businesses through to global banks and asset managers, across Australia, Europe, and Asia.
For Louise's take on marketing, AI, and building better businesses, find her on LinkedIn.
Ready to work together?
Based in Brisbane, working with businesses across Australia and Asia-Pacific.
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