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How we work

Every engagement is shaped around where your business is and what it needs.

Some clients need an embedded fractional CMO for a year. Some need a focused, scoped piece of work. We'll work out the right shape on the first call.

The same way, every time
01
The brief
We start with a conversation, not a credentials presentation. You tell us what's going on. We listen, ask the right questions, and give you an honest read on whether we're the right fit.
02
The review
A structured diagnostic of your marketing position. Where you stand, where the gaps are, and what to prioritise first, framed around commercial outcomes rather than marketing activity.
03
The delivery
Senior thinking, practical execution. We work alongside your team, direct external partners, and make sure the marketing function is building capability as it goes, not dependent on us to keep running.
Two ways to work together
Ongoing engagement
Fractional CMO

Ongoing senior marketing leadership, embedded in your business. We lead the marketing function the way a full-time CMO would: setting strategy, directing the team, managing external partners, and ensuring the work connects to commercial results. We sit alongside your leadership team, bringing senior perspective to the decisions that shape how your business grows.

CommitmentTypically two days per week
ShapeOngoing, reviewed regularly
Best forB2B tech, fintech, wealthtech, financial services
Scoped engagement
Marketing Refresh

For businesses that know something needs to change but aren't sure where to start. Over two to three months, we work through positioning and messaging, build a practical go-to-market plan, and put the right systems in place. Everything is documented for your team to carry forward, including a board-ready narrative if you need one.

Clarity and direction

We step back to understand the business, review what's working, define your audience, sharpen your positioning, and agree the priorities that matter most.

Build and engage

We translate strategy into a coordinated plan. Channel mix, content approach, brand presence, multi-channel activity. Structured, practical, built to run.

Refine and scale

We measure, optimise, and build the systems that sustain the work. Better tools, better workflows, and practical AI where it adds real value.

DurationTwo to three months
ShapeDefined scope, clear endpoint
Best forSpecific brief, without ongoing commitment
Engagement and pricing

Fees are set to match the shape of the work.

A daily rate, a fixed fee for scoped engagements, or an agreed monthly retainer. The right structure depends on how you want to work with us.

Discuss your brief →

The through-line

You don't need more marketing.

You need a marketing function that is clear, coordinated, and designed to scale.

Get in touch